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DETERTEC is a consumer understanding
company, a hybrid ethnography practitioner and
creative experimentation lab (in-vivo, -vitro,
-silico), that provide unique services to the global
consumer products industry, to support innovations with
superior consumer value potential.
Established in 1994, DETERTEC
today is an award-winning knowledge- and technology-based
service company, highly specialised in the fields of
brand/product innovation, ethnographic praxis, visual
appearance, and modelling and simulation, particularly
in domestic emerging markets.
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