DETERTEC is a consumer understanding company, a hybrid ethnography practitioner and creative experimentation lab (in-vivo, -vitro, -silico), that provide unique services to the global consumer products industry, to support innovations with superior consumer value potential. Established in 1994, DETERTEC today is an award-winning knowledge- and technology-based service company, highly specialised in the fields of brand/product innovation, ethnographic praxis, visual appearance, and modelling and simulation, particularly in domestic emerging markets.

	Services/Technologies: * Brand and Product Innovation. A partnership-type participation on Client's brand and product innovation efforts. Implementation of strategies to manage relevant communication, purchasing, use, and results consumer experiences (Consumer Value and Experience Management - CVEM). * Consumer Knowledge. Practical approach to understand consumer's benefit perceptions at real market scenarios, and the way consumers generate brand value. Ethnographic praxis applied to industry and novel 'in vivo' experimentation in less-developed markets. * Consumer-centered Experimentation. Modelling and simulation of consumer's realities and perceptions. 'In vitro' and 'in silico' studies, highly relevant to less-developed markets and scenarios. Unique lab, photonics, digital and software capabilities.		Recent NEWS ..! March Equinox, 2010. December Solstice, 2009. 7th World Conference on Detergents September Equinox, 2009. Ethnography and in-vivo experimentation June Solstice, 2009. The modern and recent neurophysiology-inspired steady-state colour appearance model is in place || DETERTEC at COLAMIQC XIX. March Equinox, 2009. New links between consumer benefit perceptions of food and visual experience || DETERTEC at AOCS 100th. ... Previous News
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