Is your business focused on consumer value generation at domestic emerging markets? Looking to enhance brand/product innovation programs to become effective strategies to business growth? WELCOME!
		DETERTEC is an innovation company, a hybrid ethnography practitioner and experimentation lab (in-vivo, -vitro, -silico), that partners with consumer goods industry's teams, to develop and support brand and product's innovations with superior consumer value.
		Established in 1994, DETERTEC today is an award-winning knowledge- and technology-based service company, highly specialised in the fields of brand/product's design, ethnographic praxis, visual appearance, and modelling and simulation. We bear relevance, competence, speed, creativity and confidence to innovation teams working in the fields of food and beverages, personal and health care, and household and family care.

---

	Services: * Brand and Product's Design. A partnership-type participation on Client's brand and product design and innovation efforts. Implementation of a purpose/meaning-driven innovation approach and novel strategies focused on designing and management consumer experiences and values. Strong training support. * Consumer Behavior Understanding. Practical approach to understand consumer's benefit perceptions at real market scenarios, and the way consumers generate brand value, to reveal what the branded product really means to consumers. Ethnographic praxis applied to industry and novel 'in vivo' experimentation in emerging markets. A new  consumer behavior system of understanding: Links between Attributes, Consequences and Motives / Unconscious and Conscious "LACM/UC " * Consumer-centered Experimentation. Modelling and simulation of consumer's realities and perceptions. 'In vitro' and 'in silico' studies -virtual experimentation, highly relevant to emerging markets and scenarios. Unique prototyping, lab, photonics, digital and software capabilities.		Recent NEWS ..! December Solstice, 2011. A new text analysis procedures to complement ethnographic visits. September Equinox, 2011. The new "LACM/UC" System is launched. June Solstice, 2011. Innovation, memory and a flash of insight. March Equinox, 2011. Intelligent memory, strategic intuition and design thinking. December Solstice, 2010. Age-based advanced colorimetry. September Equinox, 2010. Ethnography and design thinking at Montreux. June Solstice, 2010. New robotics capabilities at DETERTEC. ... Previous News
	Our Firm: Company Profile Personnel and Facilities Ethics and Confidentiality Statement		Questions: Why DETERTEC? - Service Policy More information? - Contact DETERTEC