DETERTEC is an entrepreneurial technology-based service company, highly specialised in the fields of innovation, visual appearance, spectroscopy and detergency, particularly in domestic markets. Established in 1994, DETERTEC today is an award-winning leading provider of innovative technology-based services: outsourced in-vitro studies, in-silico experimentation, spectroscopy technologies, test materials, and training and consultancy to the global consumer products industry. Our aim is to conduct research and to develop knowledge and technologies in consumer relevant terms, in order to support our Client's brands and products focused to deliver superior consumer value.

	Services/Technologies/Materials: * .....In Spanish Entrenamiento Profesional. Para soportar el entendimiento de nuestros Clientes acerca de: innovación de marcas y productos de consumo, la experiencia visual de la consumidora, evaluaciones de atributos y espectroscopia óptica aplicada. * Professional Training. To support our Client's understanding of consumer's brands- and product-innovations strategies, consumer's visual experience, product's attributes evaluation methodologies, and applied optical spectroscopy. * Spectroscopy Technologies. Advanced non-contact or tele- spectrometric measurements based on recent developments in the field of photonics. * Computer-based Technologies. 'In silico' R&D approach to accelerate the pace of consumer-relevant innovations with different cost structures. * Outsourcing Laboratory. Contract research 'in vitro' studies, highly relevant to less-developed markets and scenarios. Unique photonics and digital capabilities. * Test Fabrics. Market-relevant customised clean, soiled, and stained+soiled dingy fabrics, as appropriate models for value creation studies in the area of laundry.		Recent NEWS..! December 10, 2007. New BRAND and PRODUCT INNOVATION training program is announced. September 28, 2007. Outstanding course on Consumer's VISUAL EXPERIENCE. First stone is in place. May 16, 2007. SASCOM, the magazine of Business Intelligence (BI) features DETERTEC. May 10, 2007. A successful training program on INNOVATION. Remarkable evaluations. February 16, 2007. DETERTEC is the top history of JMP Newswire and will be a speaker at JMP User Conference 2007. January 9, 2007. SAS cites DETERTEC's virtual R&D system. December 15, 2006. DETERTEC updates Ganz whiteness model to new uniform colour spaces. November 3, 2006. Astonished sun spectroradiometry on the Equinox 2006. September 12, 2006. Four years on APPLIED PHOTONICS. May 2, 2006. DETERTEC goes 'IN SILICO'. February 13, 2006. New series of on-site customised courses and workshops is launched. January 20, 2006. Quantifying complex visual experiences during washing.
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