DETERTEC is an entrepreneurial knowledge- and technology-based service company, highly specialised in the fields of brand/product innovation, consumer experience management, and visual appearance, particularly in domestic markets. Established in 1994, DETERTEC today is an experienced and award-winning leading provider of innovative services to the global consumer products industry, like: branding support, product innovation, training, in-silico consumer-centered experimentation, modelling and simulation of consumer practices and preferences, outsourced market relevant in-vitro studies, advanced spectroscopy technologies, and test materials models. Our aim is to support our Client's brands and products focused to deliver superior consumer value.

	Services/Technologies/Materials: * Brand and Product Innovation. A partnership-type participation on Client's brand and product innovation efforts, based on the implementation of strategies to manage relevant communication, purchasing, use, and results consumer experiences (CEM). * .....In Spanish Entrenamiento Profesional. Para soportar el entendimiento de nuestros Clientes acerca de: innovación de marcas y productos de consumo, la estrategia de la administración de las experiencias de la consumidora, la experiencia visual y percepción de atributos y espectroscopia óptica aplicada. * Professional Training. To support our Client's understanding of: brands and product innovation, consumer experience management (CEM) strategies, visual experience and benefits perception, and applied optical spectroscopy. * Computer-based Technologies. 'In-silico' approach to accelerate the pace of consumer-relevant innovations with different cost and time structures. * Outsourcing Laboratory. Contract research 'in vitro' studies, highly relevant to less-developed markets and scenarios. Unique photonics and digital capabilities. * Spectroscopy Technologies. Advanced non-contact or tele- spectrometric measurements based on recent developments in the field of photonics. * Test Fabrics. Market-relevant customised clean, soiled, and stained+soiled dingy fabrics, as appropriate models for value creation studies in the area of laundry.		Recent NEWS ..! March Equinox, 2009. New links between consumer benefit perceptions of food and visual experience || DETERTEC at AOCS 100th and COLAMIC XIX. December Solstice, 2008. Modern colorimetry algorithms to improve visual perception understanding || New Indoor Daylight Illuminant. September Equinox, 2008. DETERTEC and the 7th World Conference on Detergents, October 2010. June Solstice, 2008. Contract business model improves our customer's value. March Equinox, 2008. Characterising priming elements as part of brand innovation projects. ... Previous News
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