DETERTEC is a hybrid consumer understanding company and creative experimentation lab (in -vivo/ -vitro/ -silico) that provide unique services to the global consumer products industry, to support innovations with superior consumer value potential. Established in 1994, DETERTEC today is an award-winning knowledge- and technology-based service company, highly specialised in the fields of brand/product innovation, consumer experience management, and visual appearance, particularly in domestic emerging markets.

	Services/Technologies/Materials: * Brand and Product Innovation. A partnership-type participation on Client's brand and product innovation efforts, based on the implementation of strategies to manage relevant communication, purchasing, use, and results consumer experiences (Consumer Experience Management - CEM). * Consumer Knowledge. Understanding consumer's benefit perceptions linked to consumer's brand value generation. Ethnography research and 'in-vivo' experimentation. * Consumer-centered Experimentation. Modelling and simulation of consumer's realities. 'In vitro' studies, highly relevant to less-developed markets and scenarios. Unique photonics and digital capabilities. * Computer-based Technologies. 'In-silico' approach to accelerate the pace of consumer-relevant innovations with different cost and time structures. * Spectroscopy Technologies. Advanced non-contact or tele- spectrometric measurements based on recent developments in the field of photonics. * Models: Test Fabrics. Market-relevant customised clean, soiled, and stained+soiled dingy fabrics, as appropriate models for value creation studies in the area of laundry. * Professional Training. To support our Client's understanding of: brands and product innovation, consumer experience management (CEM) strategies, visual experience and benefits perception, and applied optical spectroscopy. ..... In Spanish Entrenamiento Profesional. Para soportar el entendimiento de nuestros Clientes acerca de: innovación de marcas y productos de consumo, la estrategia de la administración de las experiencias de la consumidora, la experiencia visual y percepción de atributos y espectroscopia óptica aplicada.		Recent NEWS ..! June Solstice, 2009. The modern and recent neurophysiology-inspired steady-state colour appearance model is in place || DETERTEC at COLAMIQC XIX. March Equinox, 2009. New links between consumer benefit perceptions of food and visual experience || DETERTEC at AOCS 100th. December Solstice, 2008. Modern colorimetry algorithms to improve visual perception understanding || New Indoor Daylight Illuminant. September Equinox, 2008. DETERTEC and the 7th World Conference on Detergents, October 2010. ... Previous News
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