Is your business focused on consumer value generation at domestic emerging markets? Looking to enhance brand/product innovation programs to become effective strategies to business growth? WELCOME!
		DETERTEC is an innovation company, a hybrid ethnography practitioner and experimentation lab (in-vivo, -vitro, -silico), that partners with consumer goods industry's teams, to develop and support brand and product's innovations with superior consumer value.
		Established in 1994, DETERTEC today is an award-winning knowledge- and technology-based service company, highly specialised in the fields of deep consumer insights, ethnographic praxis, visual appearance, and modelling and simulation. We bear relevance, competence, speed, creativity and confidence to innovation teams working in the fields of food and beverages, personal and health care, and household and family care.

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	Services: Consumer Behaviour Understanding. Novel approach to understand consumer's benefit perceptions at real market scenarios, and the way consumers generate brand value, to reveal what the branded product really means to consumers. Ethnographic praxis applied to industry and novel 'in vivo' experimentation in emerging markets to incorporate deep consumer insights in the innovation process. Consumer-centred Experimentation. Modelling and simulation of consumer's realities and perceptions. 'In vitro' and 'in silico' studies -virtual experimentation, highly relevant to emerging markets and scenarios. Unique prototyping, lab, robotics, photonics, digital and software capabilities as well as experienced trained panellist for sensory analysis. Creativity and Innovation Mentoring. A partnership-type participation on Client's brand and product design and innovation efforts and creativity programs. Implementation of a purpose/meaning-driven innovation approach and novel strategies focused on designing and management consumer experiences and values. Strong updated training support.		Recent NEWS ..! March Equinox, 2012. "Where" and "what" pathways of visual processing are included on visual experience understandings. December Solstice, 2011. A new text analysis procedures to complement ethnographic visits. September Equinox, 2011. The "LACM/UC" System is launched. A new consumer behaviour system of understanding. June Solstice, 2011. Innovation, memory and a flash of insight. March Equinox, 2011. Intelligent memory, strategic intuition and design thinking. December Solstice, 2010. Age-based advanced colorimetry. September Equinox, 2010. Ethnography and design thinking at Montreux. June Solstice, 2010. New robotics capabilities to understand baby care products. ... Previous News
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